It's a seat at one of the state's most powerful tables. With 12 members handpicked by Sacramento's top officials, the California Coastal Commission determines the future of projects proposed on some of the nation's most scenic and valuable real estate.
Reviled by some as an agency that mires development in a tangle of regulatory red tape, the commission is revered by others as a last protective stand for the state's 1,100-mile-long stretch of shoreline.
In the upcoming months, the North Coast's seat will be coming up for appointment after voters handed the current representative, Del Norte County Supervisor Martha McClure, a resounding defeat in June.
That means the door is swinging open for supervisors, mayors and city council members from the counties of Humboldt, Mendocino and Del Norte to throw their hats into the ring.